Twitter Inc. seems a shambles lately. From the negligent layoffs of key personnel to the amateurish implementation of the Twitter Blue subscription, the platform has given a nervous strain to users and investors alike.
Elon Musk's tweet barrages have also raised eyebrows, even though they must be seen as what they are — intentional click generators which amplify engagement on the platform.
Musk's attention-seeking bravado has certainly caught the eye of high-level EU executive...
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Dimitar Lilkov is senior research officer at the Wilfried Martens Centre for European Studies, the official think tank of the European People's Party.