The recent gas crisis showcased Russia's new "public diplomacy" in the use of public relations companies and the style of its EU ambassador. But the Kremlin-Gazprom brand has its competitors and remains tricky to sell.
The Kremlin hired Brussels-based PR firm GPlus back in 2006 to update media relations. Russia's gas monopoly, Gazprom, signed a separate deal for media handling and government advocacy in 2007. The annual contracts, due for renewal in spring and autumn, cover GPlus work i...
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