'Everything you need, just a click away' (and a maximum 30 minutes wait on your sofa). The advertising claim is well known, especially since the outbreak of the coronavirus.
Among other major processes of change, the pandemic impacted on people's consumption patterns. Forced to spend long periods of time at home and to social distance from others, people began to work remotely, order more food from home, buy more items online, or do their grocery shopping through a mobile app.
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