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Yehuda Shaul: Israel picks defensive names for its international audience (Photo: Quique Kierszenbaum)

Gaza: ‘Burning the consciousness’

In November 2012, Israel launched a military operation in the Gaza Strip called "Amud Anan", the literal English translation of which is, "Pillar of Clouds". Though, the official name in English was deemed, “Pillar of Defence”.

A few days ago we launched another operation named, "Mighty Cliff”, which is officially called, "Protective Edge".

Both chosen titles are highly defensive in their essence.

When I hear the names given to military operations in Gaza - especially the...

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